Insights
The digital landscape is constantly evolving. From best practices to tools, nearly every aspect of the digital realm has shifted in recent months and years. For many businesses, this has created a disconnect between what they should do and what they are doing as they struggle to keep up with the pace of change.
Nonetheless, businesses must stay up to date to serve Clients effectively. By undertaking a Digital Marketing Gap Audit, businesses can have an objective assessment of their digital maturity to make informed decisions on where to focus their efforts in an ever-changing world.
Understand Br8kthru’s Digital Marketing Gap Audit
To keep up with the changing landscape, organizations must first understand their positioning and opportunities. A Digital Marketing Gap Audit presents an objective digital maturity assessment to provide more information not only on current successes, but also opportunities for growth or advancement.
As part of a Digital Marketing Gap Audit, Br8kthru’s expert team will review areas of your existing digital marketing activities — such as your website, search engine optimization (SEO), paid media, content, design, or competitors — and compare them against industry best practices and benchmarks. We’ll also provide strategic recommendations for ways to improve your digital marketing to become more mature and effective over time.
The Process: Unveil Your Organization's Digital Marketing Maturity
Br8kthru’s team is composed of industry experts with senior-level talent and experience. This positions us to conduct an objective digital maturity assessment of your business. Our diverse backgrounds and perspectives allow us to provide you and your team with recommendations that are responsive to your unique business needs.
Each Digital Marketing Gap Audit will vary depending on the business and areas of focus, but below is a general breakdown of what we will accomplish as part of your digital maturity assessment.
1. Preliminary Assessment and Goal-Setting
As our first step of a Digital Marketing Gap Audit, we want to gain a deeper understanding of your needs so we can align our activities to them. We’ll have you fill out a preliminary form to share more about your business and goals with our team. Based on those results, we’ll assess whether we believe a Digital Marketing Gap Audit is a good fit for you.
2. Analysis of Current Digital Marketing Activities
Once we have an understanding of your organization and goals, our team will begin analyzing your existing activities. Depending on your needs, we will assess up to three of the following areas of digital marketing: website, search engine optimization (SEO), paid media, content, social media, design, or competitors. Subject matter experts (SMEs) in each area will be responsible for conducting an assessment of the maturity and efficacy of each area of focus.
3. Gap Identification and Prioritization
Based on the findings from the in-depth analysis, our SMEs will identify gaps in your existing strategy, prioritizing them based on your organization’s digital maturity. With all our recommendations, we seek to make suggestions that align with not only your business priorities, but also your capabilities and resources as an organization.
As part of this digital maturity assessment tool, Br8kthru will provide our recommendations to you and your team, at which point we can discuss next steps. Once you have your recommendations, what to do with them is entirely up to you. However, potential next steps — which Br8kthru is happy to support our Clients with — include creating a roadmap for improvement and to implement the roadmap and recommendations, being sure to track progress over time.
So What? The Benefits of a Digital Marketing Gap Audit
As with many things, digital maturity is a spectrum, and the most tangible next steps for your organization will change based on factors like industry, size, and goals. Regardless of whether your organization is focused on the fundamentals of digital marketing or more advanced tactics, whether you are planning a digital transformation or are simply curious to know where you stand, there are ample benefits to a Digital Marketing Gap Audit. With a Digital Marketing Gap Audit, you will:
Combined, these benefits can have an outsized impact, with the whole being greater than the sum of the individual parts.
Make Improvements to Your Maturity with a Digital Marketing Gap Audit
Whether you’re looking for a digital maturity assessment or just looking to level up your digital marketing activities, look no further than a Digital Marketing Gap Audit. In this digital maturity assessment, Br8kthru’s talented SMEs will analyze your current state and find opportunities to grow and improve based on your business needs and goals.
Armed with those recommendations, you can improve your digital maturity for better outcomes and results over time. Ready to get started? Contact us today.