The senior team stays close to the work
Plenty of firms send their most experienced people to the pitch and their least experienced people to the project. That is not how this one runs. Three leaders set the standard at Br8kthru, and all three are close enough to the work to be accountable for it.
— HOW WE LEAD
Three commitments we hold ourselves to
Michelin-Star Standards
Quality over quantity. We keep workloads manageable by partnering with the right clients and talking openly about capacity, because the standard slips the moment the calendar wins.
Collective Accountability
Leadership follows through for the team the same way the team follows through for clients. Regular feedback and twice-yearly peer reviews apply to everyone, including the people on this page.
Building the Bench
Talent development is a leadership job here, not an HR footnote. Upskilling the team is written into the operating model, which is why senior experience shows up on your account and not just in the pitch.
— SENIOR LEADERSHIP TEAM
Three leaders, three clear lanes
Vision, operations, and delivery. Between them they cover how the company grows, how it runs, and how the work actually reaches you.
CHIEF EXECUTIVE OFFICER
Jon Lenz
A marketer, digital strategist, and business leader, Jon spent more than a decade inside Fortune 500 marketing and communications teams before going out on his own. Br8kthru grew quickly from that consultancy into an award-winning firm that solves complicated problems with marketing and technology.
Today he sets the vision, holds the leadership team accountable, and stays personally involved in recruiting both team members and clients. He is a firm believer in growth and development in every part of life, which is the same reason the agency invests as heavily as it does in its own people.
CHIEF OPERATIONS OFFICER
Ashley Flitter
Ashley oversees all agency operations and has a direct hand in keeping the team intact through hiring, onboarding, HR, and finance management. She continually upskills team members so the standard of performance holds as the work gets harder.
Ask her what she likes most about the job and the answer is the people: getting to collaborate with smart, creative colleagues every day. Outside the agency, Ashley is an adjunct professor of technical writing at Minnesota State University, Mankato.
DIRECTOR OF DELIVERY + TALENT DEVELOPMENT
Kara Schurtz
With a background spanning project and account management, people development, and leadership, Kara oversees delivery across the agency, drives continuous improvement team-wide, and builds the long-term relationships of trust that keep clients with us for years rather than quarters.
She values that team Br8kthru is close-knit and that we genuinely enjoy the time together while driving results. Away from work, Kara is usually with her husband, their three kids.
— THE STANDARD
Why we measure ourselves against a Michelin star
A Michelin inspector is not grading one good night in the kitchen. They are grading consistency, precision, and the whole of the experience, repeated without an off night. That is a harder question than whether a campaign performed, and it is the one we hold ourselves to.
It is also why Br8kthru set an unusual goal early on: to be the only Michelin-starred digital agency in the world by 2033. Ambitious on purpose. It keeps the leadership team honest about the difference between activity and excellence.
— TALK TO JON
Grab 30 minutes on Jon's calendar
No gatekeeping, no discovery form, no junior rep running a script. Pick a time that works and you are talking to the person who sets the standard for the whole company.
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- What you are trying to grow, and what is actually in the way
- A straight read on whether Br8kthru is the right partner for it
- If we are not the right fit, who you should be talking to instead
Prefer email? jlenz@br8kthru.com