Unlocking Multi-Million Dollar Revenue Growth with Targeted SEO + SEM

OVERVIEW + CHALLENGE

When Br8kthru first began working with Waytek, we analyzed existing efforts and implemented an email marketing and content marketing strategy that resulted in a 17.1% increase in online revenue. As Waytek’s eCommerce business continued to grow and expand, the Waytek team saw untapped potential online and needed a plan to approach these marketing channels. They once again turned to Br8kthru to meet the challenge.

Together, Br8kthru and Waytek established a comprehensive online marketing strategy that included paid media, feed management, search engine optimization (SEO) + search engine marketing (SEM). This combination of strategies led to multi-million dollar growth and an established eCommerce funnel that Waytek can scale to meet its needs over time.

Previous analysis had shown opportunities to optimize and encourage customer conversions from non-registered to registered, which is a key metric for customer retention. Through continued work together on marketing automation, email optimization, content strategy, social media management, and multi-channel paid media analysis + optimization, Br8kthru gained a deep understanding of Waytek’s marketing landscape and provided a foundation for future efforts.

When the time came to establish a scalable eCommerce funnel, Br8kthru’s team was eager to support Waytek as it continued to elevate its online presence. We leveraged existing platforms and processes to continue to equip the Waytek team with the tools and information they needed to track visitors, convert users, and evaluate performance in support of Waytek’s eCommerce sales.

Br8kthru and L&M Fleet Supply focused on strategic segmentation using seasonal and evergreen product campaigns, and brand- and non-brand campaigns. In addition, Br8kthru supplemented paid search efforts by creating brand campaigns and ad extensions by location to drive foot traffic in stores. Most recently we implemented Bing Shopping to build L&M Fleet Supply’s presence on another search engine and capitalize on cost efficiencies.

Five years into our initial partnership, Br8kthru continues to optimize L&M’s online presence to grow revenue, increase ROAS and drive overall profitability. These foundational online marketing activities steadily grew L&M Fleet Supply’s eCommerce business by 27 percent on average year over year (YoY). In 2018, revenue increased 24 YoY and ROAS grew 5 percent to 23:1. Local optimization of search campaigns resulted in more than 16,000 store visits, 566 requests for directions and more than 1,300 click-to-call actions. Our combined efforts, prioritization and strategic bidding earned a higher ROAS, grew overall profitability and established these foundational activities as an integral strategy in L&M Fleet Supply’s marketing arsenal. By starting with a complimentary Digital Marketing Gap Audit, the Br8kthru team will analyze your company’s existing activities and work with you on what changes or additions will best help you meet your goals, much like we did with L&M Fleet Supply.