Every dollar of spend, tied to revenue
Paid search should be your most measurable channel. We build the campaign structure, feed hygiene, and budget strategy that turn ad spend into tracked pipeline and a return you can defend.
What managed paid search delivers
Paid search is the fastest way to put your products and services in front of people actively looking for them. But wasted spend hides easily, in loose campaign structure, an outdated feed, or budgets pointed at the wrong terms. Our job is to find that waste and turn it into return.
For distributors and complex catalogs, the feed file is the source of truth. We keep it clean and complete, structure campaigns around how buyers actually search, and manage budget across Search, Shopping, and display so the whole system pulls together.
Where budgets leak
Broad campaigns that cannot be optimized. A product feed that has drifted out of date. Spend concentrated where it is easy rather than where it performs. We have seen each of these quietly cap results, and we expect to close those gaps quickly.
BEST FOR
B2B + eCommerce with real revenue at stake
TYPICAL ENGAGEMENT
Retainer, Sprint, Project
YOU WILL GET
Managed campaigns, feed hygiene, and clear ROAS reporting
Signs your paid search needs a tune-up
If any of these ring true, there is usually efficiency to reclaim.
You are spending on paid search but cannot tie it to revenue.
Your product feed is outdated or full of errors.
Campaigns were set up once and rarely optimized since.
Return on ad spend is unknown or lower than it should be.
You are unsure whether to spend more, less, or differently.
Your leads do not match your ideal customer profile.
Ready to get started with paid search?
— WHAT’S INCLUDED
What a paid search engagement covers
We scope to your catalog and goals, drawing from these.
Account + campaign structure
Search, Shopping, and display campaigns built to be measured and optimized.
Feed management + optimization
Clean, complete product data with the attributes shopping platforms reward.
Keyword + audience strategy
Brand and non-brand targeting mapped to buyer intent.
Budget planning
Spend allocated toward the terms and campaigns that perform.
Conversion tracking
Measurement wired so every dollar is traceable to an outcome.
Reporting + optimization
Ongoing management with clear ROAS and revenue reporting.
— HOW WE WORK
How our team runs paid search
1. Audit
We review your account, feed, and tracking to find waste and opportunity.
2. Structure
We build or rebuild campaigns and clean the feed so results can be optimized.
3. Optimization
We manage bids, budgets, and targeting against performance, week over week.
4. Report
We tie spend to revenue and ROAS, and adjust as the data comes in.
Waytek | Paid Media + Feed Management
Multi-million dollar growth from targeted search
Waytek, a distributor of electrical components, needed a scalable eCommerce funnel. We built more than 120 brand and non-brand campaigns across Google Shopping, cleaned a feed of over 6,500 products, and supported it with SEO and SEM. Over twelve months, paid media drove 100% revenue growth year over year and a 1706% return on ad spend.
— TIER LEVELS
Ways to get started
Paid search is managed best as an ongoing partnership, and we will recommend the right starting scope based on your spend and catalog.
QUICKFIRE SOLUTIONS
Strategy Starter
Starting at $5,000 / month
- Marketing audit + strategy development
- Competitive analysis + recommendations
- 90-day implementation roadmap
- Monthly strategy sessions
MOST POPULAR
RETAINER
Growth Partner
Starting at $10,000 / month
- Complete strategy + execution
- Multi-channel campaign management
- Dedicated account team
- Weekly reporting + optimization
- Quarterly business reviews
PROJECT
Enterprise Solution
Custom Pricing
- Full marketing department extension
- Custom technology integrations
- Executive-level strategic consulting
- Priority support + implementation
- Custom reporting + analytics
— FAQ
Common paid search questions
What marketers ask before handing us the account.
What is the difference between paid search & paid management?
Paid search is the ads that appear on search engine results, including Shopping. Paid media is broader and includes display and other placements. We manage both together when it makes sense.
Why does the product feed matter so much?
For distributors and eCommerce, the feed is the source of truth shopping platforms pull from. An accurate, well-optimized feed drives more impressions and better performance without raising spend.
How do you measure success?
By return on ad spend and revenue, not just clicks or impressions. We wire up conversion tracking so spend is traceable to outcomes.
Do I need a big budget to work with you?
No. What matters more is that spend is structured and tracked well. We will tell you honestly whether paid search is the right lever for your goals.
Can you work with our existing campaigns?
Yes. We often start by auditing and restructuring what is already there before adding anything new.
How quickly will we see results?
Paid search can move quickly, but the best gains come from a few cycles of optimization once structure and tracking are solid.
— EXPLORE MORE
More on paid search
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— GET STARTED
Let's talk about your return on spend
Tell us about your account and goals, and we will flag where we see waste and upside. A strategist will follow up with specifics.