Marketing thinking you can actually use

As an organization, Br8kthru is driven by our Core Values: collective accountability, continuous improvement, empathy, and Michelin-Star standards. From our long-term strategic planning to our daily operations, these values guide our work and decision-making...

Search is evolving at breakneck speed. For years, marketers relied on SEO (search engine optimization) and SEM (paid search) as their primary levers for visibility. But with the rise of AI-powered search experiences such as Google’s Search Generative Experience (SGE),...

If you manage paid search campaigns and rely on Google Analytics to evaluate performance, you may start noticing some positive changes. In March 2025, Google announced an update to how paid search traffic is attributed in Google Analytics 4 (GA4)—and it’s particularly...

The International Manufacturing Technology Show (IMTS) was the place to be for movers and shakers in the manufacturing space this year. From family-run machine shops to multi-national enterprises, manufacturers and partners of all kinds showed up for an amazing show....

Twin Cities Business Names Br8kthru “Best Digital Marketing Agency” Not once, not twice, but three times now, Br8kthru has been honored as Twin Cities Business magazine’s Best Digital Marketing Firm. The Twin Cities Business Best of Business Awards are Readers’ Choice...

Migrating a website is an exciting opportunity for an organization, opening doors to new possibilities throughout the digital marketing landscape. However, a site migration can also lead to lost value if an organization does not follow key steps during its migration...